Case Study- BBC Radio One

BBC RADIO ONE

• The comparison between BBC radio one and pulse FM is that both target young audience and both radio station cover the aspects of entertainment news and different range of music. 
• BBC radio one offers different range of coming music and it also supports emerging artist in the UK, as well as having live misc , news, documentaries and others areas of  young adults.
• BBC RADIO 1: mostly looks at contemporary news, entertainment, speech and showbiz
• BBC RADIO 1: is based in London and it has a sister act with BBC 1 Xtra.
• BBC RADIO 1 : was first broadcasted in 30 September 1967
• BBC RADIO 1 : has shows on weekdays breakfast, weekday drive time and many other shows including news and weather
• BBC RADIO 1 would carry Pulse FM newscast because in Pulse FM newscast we have contemporary news, entertainment and speech and showbiz also music.

Pulse FM

• Pulse FM has similar ideologies and values as BBC RADIO 1 for example local news, gossips about celebs etc
• Pulse FM engages with a younger audience however it is also open to a wider range of audiences, this is because Pulse FM is not formal, it adds humor
• the structure of Pulse FM starts of with discussing serious issues such as finance and political issue (current affairs), then it goes into less serious topics such as celeb gossip and music interviews. this is because it gives the audience less stress at the end of the newscast and it entertains the audience int the end.
• the language of  Pulse FM is less informal because Pulse FM adds humor to the newscast, this means that the audince will be entertainted, although the newscast has serious issues it is more relaxed.   
• the style and image of Pulse FM is young and cherry because the target audince for Pulse FM is young adults and teenagers, although the newscast deals with serious issues that relate to adults and old people.

Equipments

• here are some of the equipments that BBC Radio used during the olden time.

this is the Type A microphone used in 1934-1935 by the BBC Radio



  
 this is the Golders Green Hippodrome Studio, this was used  in 1913.



this the Type D desk used by the BBC Radio